Photopgrapher  Brianna Elledge
Make-up Clara Rae
Hair Candice Kelly

Model Hadar (Ford)
Client For the Gilded Holiday 2021
Photopgrapher  Brianna Elledge
Make-up & Hair Emilia Adamkiewicz
Model Mia (Next)
Client Free People
Photopgrapher  Monica Baddar
Make-up & Hair Amy Kate
Model Alyssa Villareal
Photopgrapher  Jamie Magnifico
Make-up Kohko
Hair Yuki Nammori
Model Taylor Ellis
Client Lucy’s Magazine
Photopgrapher  Jen Senn
Make-up & Hair Laura Mitchell
Model Kayla Griffin
Client For the Gilded
Photopgrapher  Maegan Gindi
Make-up  Laura Mitchell
Hair Walton Nunez
Client For the Gilded
Photopgrapher Brianna Elledge
Make-up & Hair  Michelle Carolina
Model Mary Ocean



#BOOKMARKMOMENTS


Credits:
Art Direction: Dani Morales & Jay Kim 

Copywritting: Cindy Sim
2022 D&AD Woodin Pencil 

We associate books with solitary concepts like self-care but never with social concepts like celebration. We don’t consciously acknowledge that words have the power to move us and add more magic to life’s most shared and celebrated moments.


My Role: Strategy, Idea concepting, Video Editing. 











VOX

A recent report showed that 73% of U.S. Americans feel overwhelmed by the media.

Vox makes news more digestible than other outlets via podcast and video format.

Art Direction: Dani Morales & Jake Freedgood
Copywritting: Matt Genise

My role: Concept, print layout & design










BIRKENSTOCK


Credits:

Art Direction: Dani Morales & Jake Freedgood Copywritting: Matt Genise
Photography: Brianna Ellege
360 Campaign
Birkenstock encourages patrons to flaunt their difference so they can embrace, and feel comfortable with, their unique selves.

My Role: Idea concepting, Photography Direction, Branding, Layout, Casting & Production. 
















SUCCESSION


Credits:
Art Direction: Dani Morales & Flavio DeZorzi 
Copywritting: Dani Morales
The goal was to explore how media uses perception to sculpt a public narrative. Guided by UX we plotted out how to unfold a campaign that shows one story, but uses glitches in the visuals to tell another.

My Role: Idea Concept, UX, print design, copywitting.


Launch: Campaign is launched with the release of a tabloid issue of Waystar Magazine







Dani@smallvanities.co