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BIRKENSTOCK


Credits:

Art Direction: Dani Morales & Jake Freedgood Copywritting: Matt Genise
Photography: Brianna Ellege
360 Campaign
Birkenstock encourages patrons to flaunt their difference so they can embrace, and feel comfortable with, their unique selves.

My Role: Idea concepting, Photography Direction, Branding, Layout, Casting & Production. 










Dani@smallvanities.co



#BOOKMARKMOMENTS


Credits:
Art Direction: Dani Morales & Jay Kim 
Copywritting: Cindy Sim
2022 D&AD Woodin Pencil 
We associate books with solitary concepts like self-care but never with social concepts like celebration. We don’t consciously acknowledge that words have the power to move us and add more magic to life’s most shared and celebrated moments.

My Role: Strategy, Idea concepting, Video Editing. 



SUCCESSION


Credits:
Art Direction: Dani Morales & Flavio DeZorzi 
Copywritting: Dani Morales
The goal was to explore how media uses perception to sculpt a public narrative. Guided by UX we plotted out how to unfold a campaign that shows one story, but uses glitches in the visuals to tell another.

My Role: Idea Concept, UX, print design, copywitting.



VOLVO

For this brief Volvo asked us to create a product that would make people feel more safe in their everyday lives.






Dani@smallvanities.co



SUMMER OF
PRE-LOVED

With over $307 Million dollars spent on single-use fashion for music festivals each year, we wanted to encourage festival go-ers to think pre-loved with eBay. Thus the Summer of Pre-Loved was born.

Art Direction: Dani Morales & Ryan Murray
Copy: Anthony Martinez
Photography: Lalo Torres

My role: Concept, Logo Design, Photo Art Direction























Dani@smallvanities.co