SUCCESSION


Credits:
Art Direction: Dani Morales & Flavio DeZorzi 
Copywritting: Dani Morales
The goal was to explore how media uses perception to sculpt a public narrative. Guided by UX we plotted out how to unfold a campaign that shows one story, but uses glitches in the visuals to tell another.

My Role: Idea Concept, UX, print design, copywitting.


Launch: Campaign is launched with the release of a tabloid issue of Waystar Magazine







Dani@smallvanities.co