SUCCESSION
Credits:
Art Direction: Dani Morales & Flavio DeZorzi
Copywritting: Dani Morales
The goal was to explore how media uses perception to sculpt a public narrative. Guided by UX we plotted out how to unfold a campaign that shows one story, but uses glitches in the visuals to tell another.
My Role: Idea Concept, UX, print design, copywitting.
My Role: Idea Concept, UX, print design, copywitting.
Launch: Campaign is launched with the release of a tabloid issue of Waystar Magazine
Dani@smallvanities.co
Dani@smallvanities.co