#BOOKMARKMOMENTS


Credits:
Art Direction: Dani Morales & Jay Kim 

Copywritting: Cindy Sim
2022 D&AD Woodin Pencil 

We associate books with solitary concepts like self-care but never with social concepts like celebration. We don’t consciously acknowledge that words have the power to move us and add more magic to life’s most shared and celebrated moments.


My Role: Strategy, Idea concepting, Video Editing.